![]() Many of the other wannabe teachers on YouTube make the assumption that everybody is at the same level as them and so rush through the tutorials, leaving the viewer confused and no better off as to how to play the song. The other factor is the level of simplicity that he uses when he gives his lessons. His lighthearted approach and humour have made him extremely popular. He is most easily recognised by his opening line in his videos “Hey, Whats up you guys? Marty Schwartz here from !” Popular opinion believe that this is due to the teaching style that Marty has. ![]() Soon after, many others attempted to replicate what Marty was doing but nobody was able to match his level of success. Being a part time musician already and having played the guitar for many years, Marty took this opportunity and set up his channel and began his lessons. ![]() Many people before YouTube found reading guitar chords online difficult and hard to interpret. Marty saw an opening and an opportunity back in 2009 to develop an online following from people looking for guitar tutorials. Marty’s YouTube fame comes from him teaching people to play the guitar. He first appeared with a video in December 2009 and is bigger today than he ever was. One person who has emerged on YouTube and is definitely anything but a one-hit wonder is a guy called Marty Schwartz. A lot of people that pop up on social media sites and go viral are more often than not one-hit wonders.
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